For about five years now, Safe Havens Video has been producing 2-5 minute video podcasts to help boost attendance at conferences keynoted by our analysts in the United States and Canada.
We have had excellent feedback from our clients who have repeatedly indicated that by posting the videos on their website and then e-mailing links to people who may want to attend, they have increased conference attendance. This has been particularly true for conferences in Tabor, Canada, Quebec City, Canada and for conferences held for law enforcement and educational associations in the U.S.
Video podcasts help people get a better idea of the caliber of the keynote presenter as well as a better feel for what they will get from breakout sessions and other conference activities.
We have provided a link to few samples to help readers see how this can be done for their conferences. This approach can work well for almost any type of professional conference regardless of topic as long as there is a way to draw people to the website to view the videos.